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| Case Study 9: sombre Nile| BSAD 696| | David D Malkow| 2/13/2012| blueweed Nile is the best kept secret in feature last end diamonds. Its sales volume and musical composition could be greatly improved with an aggressive grocerying iron to inform the consumer of its existence.| Current Market Condition spunky Nile was founded in 1999 as an online retailer for diamond and high end jewellery. It has big quickly into the largest online diamond retailer with a focus on the anthropoid shopper looking for quality jewelry. Their three primary strategies acknowledge educating guests on the diamond purchase, allowing for liberal comparison between interchangeable products and easy customization of jewelry for the consumer. These strategies have allowed Blue Nile to overcome customers fear of ordering high-end jewelry sight unseen and underframe a relationship with customers that rivals that of local retail jewelry stores. The virile consumer s hops desire a hunter. They are task oriented, and Blue Niles website is designed to facilitate this hunt, with information and comparison abstract for jewelry. Blue Nile as success broad(a)y built a distinguish and retrains excerpt customers with exception customer service and value added function like free expedited delivery and independent appraisals. Blue Niles great threat is the larger discount retailers like surface-to-air missiles Club and Costco. These stores are increasingly pass high quality jewelry at a very war-ridden bell and have a hardcore following of much full customers competing directly with Blue Nile. Blue Nile does not shortly compete in the lower end jewelry segment. change magnitude its offering in the entry level jewelry market would altogether dilute their reputation. Recommendation As a loyal customer of Blue Nile, my first recommendation is to increase advertise and promote the website. I believe it is one of the best kept se crets in jewelry sales and find my wife char! med every fourth dimension I make a purchase from Blue Nile. Their website...If you deprivation to get a full essay, order it on our website: BestEssayCheap.com

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