Promotion

Promotion BUS 620: Managerial merchandise Promotion Marketing is a tool that bottom make or dislodge a alliance or their products if it is not utilized decently to reach the projected localize segmentation. Marketing Managers take a leak many different ways of promoting their companys products through the various media reveallets that are available in like a shots marketplace. According to Mullins and Walker (2010), Television is lift erupt at communicating images and symbols it can demonstrate product pleasure and consumer reactions. It is a particularly good medium to help negotiate a mass market product (p.353). A practiced for Activia yogurt is attention grabbing and a good example of the purpose of television to communicate to prospective consumers. This paper will get up how Activia yogurt markets to their target segmentation, compares to their competitors, and how to appeal to other consumers. Dannon is the company which makes Activia and i s unity of the worlds largest makers of yogurt. The difference between Activia and other brands is that Dannon adds Bifidus Regularis, which is a trademark name for the bacteria found in human intestines, that they believe helps to regulate the digestive system (Brinkley, 2011).

In coif step up to market their product, Dannon uses Jamie Lee Curtis, a marketable and recognisable give in the United States, as its spokesperson. The commercial begins as a Ladies night out with Jamie Lee Curtis and three satisfying women at a restaurant to discuss the benefit of Activia. warble and Flo own tried Activi a and they are gaugeing to explain to Karen! why she should settle it. Carol describes how her body just feels right after have Activia. Karen says As we get older its normal for our bodies to be out of sorts. Flo says, I am over fifty and am I just supposed to be done? After having this communication they all have some Activia and they say, These are the best old age of our lives. In small print the commercial states that Activia need completey to be taken for at...If you want to get a full essay, dictate it on our website: BestEssayCheap.com

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